HR Innovation Conference

When was the last time you asked yourself “Why am I doing things this way and not differently?” The moment you asked yourself this question, you’ve started on the path for innovation.

No matter where you are on this road, on November 3rd, at the HRinnovation Conference, we will show you shortcuts and fuel you with inspiration so that you can reach the destination of your choice.

What to expect from this year's edition?

#hrinnovationconference is probably the only day of the year in which the most influential HR people in Romania gather in the same room, in a friendly environment that is open to learning, exchange of experiences and relevant contacts.

Regardless of their position in a company, innovation should be on the list of responsibilities for all employees. Every year at the HR Club Conferences we gather nearly 500 specialists with expertise in different areas of the business and in different industries, the perfect environment to establish new connections that could lead you to new projects and future plans. We will prepare and inspire you so that you are ready to take action the very next day.

#hrinnovationconference introduces you to people that will inspire you to make changes of mentality, people who, by their example, will motivate you to make the right decisions for you and who will teach you how to create the right environment in your team so that all changes can be successfully implemented.

November 3rd is dedicated to the discovery of the qualities that innovators have in common. One of the most important of these qualities is to always ask questions such as “Why are things done in a way and not in another?” The answers to this kind of questions, combined with four other behaviors identified by Hal Gregersen when defining innovators, are the ones that bring success and make us all wonder “How hasn’t anyone thought about this until now?” It is people like this that we  want you to meet on November 3rd and we are sure that their stories will motivate you.

#hrinnovationconference will be the place for you to find latest products and services from suppliers in our field with a new concept of exhibition area: #hrinnovationexpo

……. but perhaps the most important thing

#hrinnovationconference challenges you to make the best of this day by meeting other people as passionate about HR as you are, by finding the answers to your questions, by starting new projects and by making new friends.

If you live in Timisoara or Cluj-Napoca, and you can not be with us on November 3 in Bucharest, you should know that we broadcast live the keynote speakers sessions in your city. Contact us for details about the location and price.

We have many surprises in store for you, but we do not want to disclose them all from the beginning, so we invite you to come back to our website and find out all of the news on #hrinnovationconference. You can subscribe here to our e-mails and receive the news about the conference directly in your inbox. 



8.30 – 9.30
Registration and welcome coffee
9.30 – 10.00
Opening session: Radu Mavrodin, HR Club President
10.00 – 11.30
Keynote 1: The Second Curve - Charles Handy (transmited live in Timisoara and Cluj-Napoca)
11.30 – 12.00
Coffee break
12.00 – 13.15
Keynote 2: The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators - Hal Gregersen, Director Executiv MIT Leadership Center (transmited live in Timisoara and Cluj-Napoca)
13.15 – 14.30
14:30 - 16:30
Plenary Session: 5 Innovation Champions will present their stories
14.30 – 18.00
Master Class: Building a Sustainably Creative Company - Hal Gregersen, Director Executiv MIT Leadership Center
09:30 - 16:30
Workshop Influence: The Secrets of the Human Mind - Graham Cox, Director Learning & Development, Boundaries Edge

Sessions description

The Second Curve - Charles Handy

Charles Handy is an observer of the daily ritual of life as well as a guide in exploring wider issues and trends.  He is a gentle but incisive voice, questioning, probing, wondering. In over a dozen books he has established a reputation as leading observer of the world of work and the organisational life.

In this session, inspired by his latest book – The Second Curve, he will advocate for a new way of thinking about the future and the changes that need to be made in our lives and work.

What he is argueing is that what has worked for much of the recent past — in business, in education, in politics and in the society in general — will  more than probably not work in an uncertain future. Many of the institutions behind which we could shelter in the future — schools and universities, companies, friendships, marriages and pensions — are under threat. Old authorities have lost or are losing their power as we speak and we need to create new functional ones! 

The DIY Society is one example. We have become accustomed to living our lives in one sort of organization or another, through school and work until we retire. That is not going to happen any more for much of our lives or for many of us. Technology is tearing the guts out of organizations and at the same time giving us the means to do almost everything ourselves, be it our work, our education, our health, or our finances. It may be freedom but it can be frightening unless we plan the Second Curve for ourselves and don’t just let it happen to us.

Things cannot go on as before, much as we might like them to. The world has changed too much and the curve that we are on is going downhill fast. We have to reinvent the way we live and our life purpose, the way we work, how we educate our children and how we govern ourselves. As individuals, managers and governments we have to jolt ourselves out of our complacency as a matter of urgency and do some Second Curve thinking.  The Culture of Business has also got to change. Businesses have to find a Second Curve that is more in tune with the needs of society, that gives more say, and pay, to its workers and yet is viable in a competitive international world. It won’t be easy – none of the Second Curves are – but it is urgent.

What might the ideal society of the future look like and do we need to change our roles to fit into this new world? We propose a one hour and a half thought provoking session with Charles Handy as a guide who looks into the future and imagines what might be coming next.

The Innovator’s DNA - Hal Gregersen

With the demand for innovation on the rise, managers and employees alike often wonder “how can I be more innovative?” To deliver solutions to this simple but critical question, this session will focus on naming and understanding the everyday behaviors of innovative leaders.

Is an innovator born or made? This is the question Hal Gregersen is set out to answer for his bestselling book, “The Innovator’s DNA” alongside with authors Jeff Dyer and Clayton M. Christensen. Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Hal Gregersen anyone can become more innovative. How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. Based on research about the world’s most innovative companies and organizations, interviews with their entrepreneur founders and executives, this session presents a core set of “discovery skills” that distinguish innovative leaders from non-innovators. Collectively, these discovery skills—the cognitive skill of Associating and the behavioral skills of Questioning, Observing, Experimenting, and Idea Networking—constitute the Innovator’s DNA, or the code for generating creative ideas with positive impact. 

The authors explain how to generate ideas with these skills, collaborate with "delivery-driven" colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator's DNA. Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.

In this session, we will dig deeper into the innovator’s DNA skills for individuals. You will gain deeper insight into your Innovator's DNA, a unique portfolio of discovery and delivery change leadership skills, and how it can enhance your ability to not only lead change, but also create successful new business models, products, services, and processes. We are sure that this session will empower you to leverage your personal Innovator's DNA skills to overcome the most critical barriers to personal and organizational change.

“At a very fundamental level, the innovation skills we write about in The Innovator’s DNA ...everyone had those skills lively in us as kids. The fundamental hope is that we all get those skills re-ignited at work, at home, in our communities in order to generate better ideas. It is thinking differently by acting differently and at the end making a real difference.” Hal Gregersen

Hal Gregersen offers a unique perspective on the inovators behaviour, as a dear member of our community observed after participating at a program at MIT Sloan Fellows , where Hal Gregersen is a teacher. Here’s what Adrian says:  "Hal was my professor at MIT, where he taught the “Global Leadership”course. I had heard about him, because of “The Innovator’s DNA” bestseller, which he co-wrote along with Clay Christensen and Jeff Dyer, but also because of his courses at MIT, Insead, London Business School. What I did not anticipate was his mastery, the art to create an absolutely special connection with his students (all of them successful managers from 38 countries) – that allowed him to teach us, in a relatively short period of time, the manner in which the best global leaders in business, public administration and society discover new provoking ideas, grow the human and organizational capacity to implement those ideas and finally, how they succeed to deliver strong and positive results.  Hal’s capability to transfer knowledge from various industries, synthesize and forward them to his audience in a strong, emotional and personal way – seemed to me absolutely outstanding." Adrian Purcarea, MBA, MIT Sloan Fellows, Class of 2016

Also, Dave Ulrich congratuleted us for the decision to bring Hal Gregersen at our conference: ”It has been a privilege to know Hal for many years (ahem, decades!!!).  He is a wonderful, innovative, and clear thinker.  He understands how organizations work overall and how they become more innovative.  He has created unique insights that have real impact on management practice.  He has a truly global perspective having worked and lived around the world.  And, he has a warm and engaging personality. “ Dave Ulrich, Rensis Likert Professor of Business, University of Michigan

The extensive research (8 years and hundreds of interviews), is separating Hal Gregersen from the bulk of the existing authors who wrote on innovation, authors that based their methodology on a singular case at one organization and delivered it as a universal solution. Book a place at #hrinnovationconference where we give you the opportunity to hear one of the most experienced researcher on innovation! 

Hal Gregersen is executive director of the MIT Leadership Center and a senior lecturer in leadership and innovation at the MIT Sloan School of Management. He is the author The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. You can find the complete description here. 
Building a Sustainably Creative Company: Putting People, Processes & Philosophies to Work
Innovative leaders hold the power to create monumental impact throughout an organization by acting and thinking innovatively themselves. However, if leaders don’t empower others to do the same, the breadth of a company’s innovation capacity – and consequently, its growth potential – rises and falls with them alone.
In this session, Hal Gregersen discusses how today’s most innovative leaders, including Pixar’s Ed Catmull, Amazon’s Jeff Bezos and’s Marc Benioff, build a culture of innovation by decentralizing the source of ideas and instilling a creative capacity from the bottom up – and why it’s the single most important legacy leaders can leave behind. As Benioff put it, “It’s my job to create a culture of innovation.”
Putting the Innovator’s DNA into Practice: People
“Innovation distinguishes between a leader and a follower.” —Steve Jobs, Apple
Balancing discovery and delivery skills in a team or company
IT is important to ensure that your organization is populated with folks who are good at the five discovery skills, but this doesn’t mean that discovery-driven people are all that matters in a team or organization. The fastest way for an organization to die is to stop executing. Discovery-driven leaders need the delivery-driven skills of people who excel at execution. Not only do effective leaders of innovative teams understand their own constellation of discovery and delivery skills, they actively balance their weaknesses with other people’s strengths.
Innovative teams (and companies) perform best when discoverers honestly appreciate the pivotal role of those with strong execution skills (and vice versa), especially in teams staffed with folks possessing complementary skills. Finally, innovative companies hire and staff teams with people who possess different types of expertise so that the team or organization can view and solve problems from very wide angles.
Putting the Innovator’s DNA into Practice: Processes
“We don’t care if you give us a toothbrush, a tractor, a space shuttle, a chair; we want to figure out how to innovate by applying our process.” —David Kelley, founder, IDEO
Processes Can Turn “B” Players into “A” Players (and Vice Versa)
Jobs says Apple always goes for A+ players. Great advice—but doesn’t every company try to do this? What if you can’t attract A+ players though? And even if you can get them, does this ensure that they will perform?
Hal Gregersen’s research shows that the DNA of innovative organizations mirrors the DNA of innovative individuals. Just as inventive people systematically engage in questioning, observing, networking, and experimenting behaviors to spark new ideas, innovative organizations and teams systematically develop processes that encourage and develop these same skills in employees. Moreover, they systematically combine these processes into an overall process for generating novel solutions to problems. By creating organizational processes that mirror their individual discovery behaviors, innovative leaders can build their personal innovator’s DNA into their organizations.
Putting the Innovator’s DNA into Practice: Philosophies
“Innovation is deeply ingrained in all of the nooks and crannies of our culture.”
—Jeff Bezos, Amazon
Highly innovative companies live by a set of key innovation philosophies that instill a deep, companywide commitment to innovation. First, these companies make clear that innovation is everyone’s job. Second, they make sure that disruptive innovation is an important part of the company’s innovation portfolio. Third, they create lots of small project teams and endow them with the right people, structure, and resources to power new ideas to market. Finally, they knowingly take risks in the pursuit of innovation. But they mitigate the inherent risks associated with innovation by deploying the right people and processes in their teams and by providing the right structure so that teams have proper autonomy levels. Ultimately, innovative companies rely on these philosophies to create a culture that not only ignites new ideas, but takes them to market. When this happens, people work in a company culture that helps them answer the following four questions with a hearty yes:
Philosophy #1: In your company, is innovation everyone’s job?
Philosophy #2: Is disruption part of your company’s innovation portfolio?
Philosophy #3: Are small project teams central to taking innovative ideas to market?
Philosophy #4: Does your company take smart risks in the pursuit of innovation?
If you want to register for the Master Class held by Hal Gregersen, or HR Innovation Conference, please contact us at


Student, CEO & Developer,
Proiectul Oculus
Visual Artist and CEO,
Marie Nouvelle Shop
Faculty of Mechanics at "Gheorghe Asachi" Technical University, Iasi
"Gheorghe Asachi" Technical University, Iasi
EFdeN House

Event Partners

Main Partner of the Event
Annual Partners
Event Partners
Event Supporter
Media Partners
Media Supporters


If you want toregister for the HRinnovation Conference, the Master Class held by Hal Gregersen, or both, please contact us at

Depending on the type of HR Club membership and the type of attendance you chose, please find below the participation fees.

*Prices are in Euros and VAT is not included. 

Below you can find the rates for #hrinnovationconference (Keynote + Plenary Session) available if you register by September the 19th!

350 € + VAT
350 € + VAT
520 € + VAT


HR Club presents #hrinnovationexpo! 

#hrinnovationexpo is part of the #hrinnovationconference –  HR Club’s largest annual event – the place where we want to celebrate innovation, creativity and the power to reinvent ourselves.

#hrinnovationexpo means 22 exhibition stands, placed in the Atlas Hall Foyer and in the Prefunction Area in the Radisson Blu Hotel, that offer you the opportunity to interact with the 500+  conference attendees: CEOs, HR Directors and specialists in areas such as Recruitment, Training,Performance Management etc.

And since INNOVATION is this year’s central theme, if you launch a new and innovative product in the #hrinnovationexpo, you will receive a special price for your exhibition stand.



What does it mean to exhibit/showcase your products in the  #hrinnovationexpo?

Before the event:

  • Online visibility on the #hrinnovationconference website;
  • Online promotion campaigns on HR Club’s social media channels;
  • Mention of your presence in the exhibition in all our newsletters regarding the #hrinnovationexpo sent to the attendees of the #hrinnovationconference.

During the event:

  • Stand area: 2x2 square meters;
  • Standard features: one table and two chairs;
  • Two representatives from your company will have access in the #hrinnovationexpo area, including coffee breaks and lunch;
  • One free ticket to the #hrinnovationconference (Keynote sessions + Plenary session) for one of the two representatives of your company who are present at the stand.

Investment: 1000 euro + VAT/stand


  1. 15% - if you launch an innovative product or service on November 3rd at the #hrinnovationexpo;
  2. 10% - if you are an HR Club member with the HR Partner extra option;
  3. 15% - if you also acquire an advertising layout in the 7th edition of the Best Practices Manual(details here)

 * The discounts do not cumulate, please contact us for more details.

Anual partners



Uniqa Asigurari
HR Time

HR Club Partners