EXperience Conference

Become an irresistible organization!

EXperience Conference, October 25th, 2018

Crowne Plaza, Bucharest


The world of work has changed:  organizations are competing for talent, employees are overwhelmed, and productivity continues to be a challenge.

But there are solutions. :)

As work radically evolves in the 21st century, with software set to disrupt most traditional industries in the next five to ten years, it’s becoming more and more obvious that no matter how hard companies might try to create engagement with their employees, it is the employees themselves who are the ultimate arbiters of whether or not to engage with their work. Moreover, successful customer experience begins and ends with the organizations' employees, who are on the front lines of brand representation .

In this context, Sir Richard Branson's quote is very relevant: "My philosophy has always been, if you can put staff first, your customers second, and shareholders third, effectively, in the end, the shareholders do well, the customers do better, and your staff remains happy."

Thus, as we shift to the future of work, organizations are increasingly focusing on the reasons why employees want to work versus need to work. To put it shortly, smart and visionary organizations are aspiring towards becoming irresitible organizations.

How can you do that, too?

By focusing on Employee Experience (EX). EX encapsulates what people encounter, observe or feel over the course of their employee "journey" at an organization. A successful EX strategy should emphasize those HR actions and project that strenghten the emotional connection people have to their work and to their organizatione.

On October 25th, you are invited to HR Club EXperience Conference to find out how you can transform your organization into an irresistible one for your employees.

The 14th edition's keynote speaker is Josh Bersin, Industry Analyst & Thought Leader and founder of BersinTM by Deloitte.

Find out more about the speakers, sessions and agenda in the event menu on the left!


08:30 - 09:30
Check-in and welcome coffee
09:30 - 10:00
Opening session
10:00 - 11:00
Keynote 1: The Irresistible Organization: Seven Keys for Organizational Success in the Year Ahead
11:00 - 11:30
Coffee break
11:30 - 13:00
Keynote 2: to be confirmed
13:00 - 14:30
14:30 - 16:30
Plenary session (to be confirmed)
14:30 - 16:30
Master Class Josh Bersin: Creating the Irresistible Employee Experience

Sessions description

Keynote 1: The Irresistible Organization: Seven Keys for Organizational Success in the Year Ahead

In this keynote presentation, Josh Bersin, industry analyst and founder of Bersin™ by Deloitte, will explain how the business world has changed and what trends are ahead.

To put this discussion into context, he’ll present his new model for organizational success, which encompasses those elements needed to create the type of work culture that drives employee engagement and performance and attracts top talent.

This presentation will also incorporate industry research conducted by Josh over many years, as well as a preview of his latest book, due to be in early 2019.



This year, the Master Class session will also take place in parallel with the plenary session, from14:30 to 18:00. Please send us your participation option to madalina.tanase@hr-club.ro.

Master Class Josh Bersin:  Creating the Irresistible Employee Experience

In this Master Class, Josh Bersin, independent analyst and founder of Bersin™ by Deloitte, will explain his latest model for employee experience, employee engagement, and business culture. The class will then break down into groups and discuss the following topics, with a focus on designing actionable solutions:

  • What are the "moments that matter" in your company's employee experience?
  • How would you segment your employees into groups with common interests and needs that are easy to understand and address?
  • What are the most difficult issues your company faces in employee experience that touch on these moments and employee groups?
  • How do you believe you can best solve these problems, using the model presented?

At the end of this Master Class, you will have a roadmap to improving your organization's employee productivity and engagement.


Industry Analyst &Thought Leader

Josh Bersin is an analyst, author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. He studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world.

He founded Bersin & Associates in 2001 to provide research and advisory services focused on corporate learning. Over the next ten years, he expanded the company’s coverage to encompass HR, talent management, talent acquisition, and leadership and became a recognized expert in the talent market.  He sold the company to Deloitte in 2012, when it became known as Bersin™ by Deloitte.   He continues to serve as a senior advisor to Deloitte, advising large organizations and contributing to major research initiatives.  He also sits on the board of UC Berkeley Executive Education.

Bersin is frequently featured in talent and business publications such as Forbes, Harvard, Business Review, HR Executive, FastCompany, The Wall Street Journal, and CLO Magazine. He is a regular keynote speaker at industry events and a popular blogger with more than 700,000 followers on LinkedIn.

Prior to founding Bersin & Associates, Josh spent 25 years in product development, product management, marketing, and sales of e-learning and other enterprise technologies. His education includes a BS in engineering from Cornell University, an MS in engineering from Stanford University, and an MBA from the Haas School of Business at the University of California, Berkeley.  He is the author of two books, The Blended Learning Handbook and The Training Measurement Book, along with dozens of studies on corporate HR, learning, and talent technologies. He currently has a third book under contract with Harvard Business Publishing. 



Event Partners

Annual partners
Partner on legal matters
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To register for EXperience Conference, please send an e-mail to madalina.tanase@hr-club.ro or fill in the form.

Depending on the HR Club membership type and on the chosen option, these are the registration fees:



















*Prices are in EUR without VAT.



Anual partners


ENGIE Romania
Hill International


  • Conferinta Nationala HR Club


  • Conferinta Nationala HR Club


ENGIE Romania
Hill International

HR Club Partners