ReShape Organizations - A Forum by HR Club

Your organization is going - or will be going - through a change process, isn't it? 
What we all know:
  • In order to meet our performance objectives and to keep our place ahead of the competition, we need to reshape our organizations;
  • We must find the magic formula to combine speed and adaptation with stability and efficiency. 
What we need to find out:
  • Which is the right model for our organization?
  • Which are the transformation steps towards the “new model”?
ReShape Organizations is a new series of HR Club events that intends to help you find the answers to the above questions. Our guests will be European top executives who have successfully implemented transformations in their own organizations and who will share their experience.
The first edition of ReShape Organizations - A Forum by HR Club will take place on May 12th, 2020, at Teatrul Elisabeta Bucuresti.
  • Our first confirmed guest is Bjarte Bogsnes, Chairman of Beyond Budgeting Roundtable, Senior Advisor Performance Framework - Equinor. Bjarte is a popular international business speaker and the winner of a Harvard Business Review/McKinsey Management Innovation award. Find out more about him here.
Session theme: Beyond Budgeting – Business Agility in practice. Discover the subjects that will be discussed here.
  • Our second confirmed guest is Zsuzsanna FriedlChief People Officer - Magyar Telekom. Find out more about her here.
Session theme: Magyar Telekom’s agile@scale transformation journeyDiscover the subjects that will be discussed here.
  • The third guest of our Forum is Rakesh ParangathHR Partner - ING Bank Netherlands/Belgium. Find out more about him here.
Session theme: Redefining HR Impact at ING NetherlandsDiscover the subjects that will be discussed here.
  • Our event will end in the company of Alexandru FilipMcKinsey Managing Partner in Bucharest and Evgeny UstinovMcKinsey Partner in Moscow. Find out more about them here.
Session theme: An Overview of Enterprise AgilityDiscover the subjects that will be discussed here.
How do you register? Check out the registration fees and send an email to


Welcome registration
Beyond Budgeting – Business Agility in Practice, with Bjarte Bogsnes
Coffee break
Case study: Magyar Telekom’s agile@scale Transformation Journey, with Zsuzsanna Friedl
Case study: Redefining HR Impact at ING Netherlands, with Rakesh Parangath
An Overview of Enterprise Agility, with Alexandru Filip & Evgeny Ustinov

Detalii sesiuni

Beyond Budgeting – Business Agility in Practice
We will discuss, together with Bjarte Bosgnes, about:
  • The limitations of traditional management, including
    • budget problems
    • the KPI pitfalls
    • the target and bonus problems
  • Beyond Budgeting – the adaptive and human management model
    • the background, the philosophy and the 12 principles
    • companies on the journey around the world; examples of how they operate
  • Equinor (formerly Statoil) story – the "Ambition to Action" model
    • redefining performance – dynamic and relative targets and a holistic performance evaluation
    • dynamic forecasting and resource allocation and no traditional budgets
    • from calendar-driven to event-driven
  • Implementation experiences and advice
  • The need for HR – Finance cooperation



Magyar Telekom’s agile@scale transformation journey
Zsuzsanna Friedl will share the first year of Magyar Telekom’s agile@scale transformation journey:
  • What are the main goals of agile transformation?
  • What is the agile@scale approach and major milestones?
  • Which organizational structure did they implement?
  • What were the people dimensions of the transformation?
  • How did the HR team evolve?
  • What are the first results and key learnings?



Redefining HR Impact at ING Netherlands
Rakesh Parangath will share from his experience as HR Partner to the Chief Transformation Officer (CTO) for the United Dutch and Belgian organizations.
  • How the transformation that included new ways of working (agile) and new corporate culture (Orange code) was executed in ING Netherlands;
  • How the change from a traditional HR organization was led;
  • The impact and benefits of turning to agile.



An Overview of Enterprise Agility

Alexandru Filip and Evgeny Ustinov will offer us an overview of Agility in organizations, answering questions such as:
  • What does Agile bring to the table?
  • How do you start becoming Agile?
  • How do you avoid the common pitfalls of Agile transformations?
  • What kind of capabilities and resources are required to start and sustain an Agile transformation?
  • What is the role of HR in agile transformations?
  • What is the structure of a truly Agile organization?


Chairman Beyond Budgeting Roundtable, Senior Advisor Performance Framework Equinor

Bjarte Bogsnes has a long international career, both in Finance and HR. He is a pioneer in the Beyond Budgeting movement, and has been heading up the implementation of Beyond Budgeting at Equinor (formerly Statoil), Scandinavia’s largest company. He led a similar initiative in Borealis in the mid-nineties, one of the companies that inspired the Beyond Budgeting model.

Equinor realized that traditional leadership and management practices no longer work in today’s competence organizations operating in business environments more complex, dynamic and unpredictable than ever. The company implemented innovative alternatives to traditional management, like abolishing traditional budgets and calendar-based management in favour of more decentralized, agile and human processes.

Bjarte is Chairman of Beyond Budgeting Roundtable (BBRT). He is a popular international business speaker and is the winner of a Harvard Business Review/McKinsey Management Innovation award. Bjarte is also author of "Implementing Beyond Budgeting - Unlocking the Performance Potential", where he writes about his almost twenty-five years long Beyond Budgeting journey.

Chief People Officer
Magyar Telekom

Zsuzsanna Friedl is an HR executive with 20+ years of experience in various industries like manufacturing, ICT and telecommunication. She worked at big multinational companies like General Electric and Microsoft, actively participating in business and culture transformation programs in international environment, gained expertise in all segments and levels of HR organisations.

She joined Magyar Telekom (Deutsche Telekom) in 2017, where her responsibilities include all employee-related HR activities, the respective internal and external communication tasks, as well as the supervision of areas supporting the company’s transformation.

HR Partner
ING Bank Netherlands/Belgium

Rakesh Parangath has been working for 15 years with ING Bank, spread over three locations – India, The Netherlands and the Iberian peninsula (Spain & Portugal). He fulfilled various roles, from Staffing and Selection Lead in ING Vysya Bank India, to HR Operations Manager / HR Partner in The Netherlands to HR Partner, Wholesale Banking for ING Bank Spain & Portugal. Currently he is HR Partner to the Chief Transformation Officer (CTO) for the United Dutch and Belgian organizations; scope includes strategic HR partnering with the CTO to design the transformation office to realize the united organization as well as working on the people agenda to align hearts and minds to the new cross-border organizational set-up.

Rakesh has been involved with numerous projects and programmes within ING over the past 15 years –acquisition of Retail banks in Turkey & Thailand; divestment of Private Banking operations in Switzerland and Asia; sale of ING Direct entities in the UK, the US, Canada; creation of ‘One Banks’ by merging retail, wholesale and real estate businesses in Italy, France, Spain etc.; piloting a new Performance Management philosophy in ING Bank Spain & Portugal, which was later rolled out across ING’s worldwide operations.

His prior experience includes Coca Cola India as an HR Executive and Infosys technologies Ltd., India as a Programme Manager within the area of Compensation & Benefits management.

He graduated with a Bachelor’s degree in Commerce from Christ College, Bangalore and a Post Graduate degree in Business Administration from St. Joseph’s College of Business Administration, Bangalore. Rakesh is a global citizen – born in India, raised in Kenya, naturalized Dutch citizen.

Managing Partner
McKinsey Bucharest

Alexandru Filip has 10+ years experience in consulting, serving clients in the Banking, Insurance, and Telecommunications industries especially in Strategy, Agile transformations and Digitalization efforts. He has led several multi-year Digital and Agile programs at leading institutions in CEE that included customer journey digitalization, deployment of advanced analytics models for increased customer retention, and adoption of Agile methodology.

Alex is the Managing Partner for McKinsey in Bucharest. He previously worked as a management consultant for Roland Berger Strategy Consultants and as an investment banker for Raiffeisen Bank.

McKinsey Moscow

Evgeny specializes in Agile and Digital transformations, having led multiple programs at leading organizations spanning the Banking, Insurance, and Retail industries. He accumulated first-hand experience in both designing the organizational blueprint and deploying Agile@Scale for both digital-native players, as well as regional and global players.

Evgeny is a Partner with McKinsey Digital in Moscow. Prior to McKinsey, he worked as the Head of Subsidiary Management department in major Russian telecommunications company.

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