EXperience Conference

Become an irresistible organization!

EXperience Conference, October 25th, 2018

Crowne Plaza, Bucharest


The world of work has changed:  organizations are competing for talent, employees are overwhelmed, and productivity continues to be a challenge.

But there are solutions. :)

As work radically evolves in the 21st century, with software set to disrupt most traditional industries in the next five to ten years, it’s becoming more and more obvious that no matter how hard companies might try to create engagement with their employees, it is the employees themselves who are the ultimate arbiters of whether or not to engage with their work. Moreover, successful customer experience begins and ends with the organizations' employees, who are on the front lines of brand representation .

In this context, Sir Richard Branson's quote is very relevant: "My philosophy has always been, if you can put staff first, your customers second, and shareholders third, effectively, in the end, the shareholders do well, the customers do better, and your staff remains happy."

Thus, as we shift to the future of work, organizations are increasingly focusing on the reasons why employees want to work versus need to work. To put it shortly, smart and visionary organizations are aspiring towards becoming irresistible organizations.

How can you do that, too?

By focusing on Employee Experience (EX). EX encapsulates what people encounter, observe or feel over the course of their employee "journey" at an organization. A successful EX strategy should emphasize those HR actions and project that strengthen the emotional connection people have to their work and to their organization.

On October 25th, you are invited to HR Club EXperience Conference to find out how you can transform your organization into an irresistible one for your employees.

The 14th edition's keynote speakers are Josh Bersin, Industry Analyst & Thought Leader and founder of BersinTM by Deloitte, and Doreswamy (Nandu) Nandkishore, Executive Fellow London Business School and retired CEO/ Executive Vice President for Nestlé Nutrition.

Find out more about the speakers, sessions and agenda in the event menu on the left!


08:30 - 09:30
Check-in and welcome coffee
09:30 - 10:00
Opening session
10:00 - 11:00
Keynote 1: The Irresistible Organization: Seven Keys for Organizational Success in the Year Ahead
11:00 - 11:30
Coffee break
11:30 - 13:00
Keynote 2: Sustainable Value Creation
13:00 - 14:30
14:30 - 16:30
Plenary session: EXperience Drivers
14:30 - 18:00
Master Class 1 Josh Bersin: Creating the Irresistible Employee Experience
14:30 - 18:00
Master Class 2 Nandu Nandkishore: Ten Strategy & Leadership Lessons for Winning in VUCA Environments

Detalii sesiuni

Keynote 1: The Irresistible Organization: Seven Keys for Organizational Success in the Year Ahead

In this keynote presentation, Josh Bersin, industry analyst and founder of Bersin™ by Deloitte, will explain how the business world has changed and what trends are ahead.

To put this discussion into context, he’ll present his new model for organizational success, which encompasses those elements needed to create the type of work culture that drives employee engagement and performance and attracts top talent.

This presentation will also incorporate industry research conducted by Josh over many years, as well as a preview of his latest book, due to be in early 2019.



Keynote 2: Sustainable Value Creation

The session will trace the four stages of evolution in a company’s life.

We will discuss the importance of understanding the purpose of the organization: is it profit maximisation, or is it something more? We introduce the concept of sustainable value creation with profits as an outcome.

We then examine the role of strategic intent, especially in the medium term, and the role of leadership in creating, nurturing or changing the culture to suit the stage of evolution of the company. 



Plenary session: EXperience Drivers

For some employees, Employee Experience (EX) also means the opportunities for civic engagement offered by their organizations.

On October 25th, during the Plenary Session EXperience Drivers, we will meet NGOs with interesting stories about volunteering projects in which companies' employees get actively involved.

Georgiana Giba, Project Manager, Asociatia Global Dignity, will tell us about an extremely interesting and impactful project - Ora de demnitate (The Dignity Class).

Ora de demnitate is a project that challenges young students to discover the concept of dignity and to understand the importance of dignity for their development.

You will find out about:

  • The way the organization attracts, prepares, and retains volunteers;
  • The volunteer profile that the organization looks for;
  • The way they are prepared to deliver the central message of the organization: ”You have the right to be YOU!”, towards students aged 12 to 18 in Bucharest schools;
  • How the activities performed by the organization challenge the students to ask themselves questions and to correlate dignity with values that they can put into practice in the day to day life: courage, respect, perseverance, ambition etc.;
  • How these school experiences are actually a continuous process of learning and development for the volunteers.


Adriana Preda, Executive Director, Asociatia The Social Incubator, will talk about the organization that, for over 4 years, has supported the social and professional integration of disadvantaged young people in Romania.

Asociatia The Social Incubator supports the young people who left - or are about to leave - the state child protection system, aged between 16 and 26, to make the transition (otherwise very difficult and risky) towards adult life in a manner that emphasizes their abilities and ensures long-term independence. Up to now, the organization has successfully supported over 400 institutionalized young people in the process of social and professional integration, on a national level.

You will find out about:

  • How to become a volunteer of this organization and why your involvement matters;
  • How you can support the organization in offering a chance to a dignified and independent future for disadvantaged young people;
  • How you can apply your personal and professional abilities, your passions and ideals, to directly support disadvantaged young people;
  • How you can encourage authentic personal and professional development of disadvantaged young people, using your personal example;
  • How you can become a model of involvement and an engine of social change for those around you.


Anca Nastase, Executive Director, Federatia VOLUM, will talk about corporate volunteering programmes, about their motivation and role in Romanian companies.

Federatia VOLUM is an umbrella organization in the field of volunteering, implementing projects with and for stakeholders that are interested in developing volunteering on a national level. Currently, VOLUM has 89 member NGOs from all over the country, activating in all industries, and mobilizing over 20,000 volunteers in their projects..

You will find out about:

  • What volunteering is and what impact it can have in the life of your company's employees;
  • The role of a corporate volunteering programme in your company;
  • Where you start and where you end a successful corporate programme;
  • What to do in order to make your internal volunteering programme contribute to a long-term change in the organizational culture;
  • Examples of successful corporate volunteering projects.

This year, the Master Class session will also take place in parallel with the plenary session, from14:30 to 18:00. Please send us your participation option to madalina.tanase@hr-club.ro.

Master Class Josh Bersin: Creating the Irresistible Employee Experience

In this Master Class, Josh Bersin, independent analyst and founder of Bersin™ by Deloitte, will explain his latest model for employee experience, employee engagement, and business culture. The class will then break down into groups and discuss the following topics, with a focus on designing actionable solutions:

  • What are the "moments that matter" in your company's employee experience?
  • How would you segment your employees into groups with common interests and needs that are easy to understand and address?
  • What are the most difficult issues your company faces in employee experience that touch on these moments and employee groups?
  • How do you believe you can best solve these problems, using the model presented?

At the end of this Master Class, you will have a roadmap to improving your organization's employee productivity and engagement.


Master Class Nandu Nandkishore: Ten Strategy & Leadership Lessons for Winning in VUCA Environments

We live in increasingly fast changing and disruptive, environments (the VUCA world). We examine first, each of the possible sources of VUCA (Volatile, Uncertain, Complex, Ambiguous) disruption using the TIDES framework (Technology, Institutions, Demographics, Environment/Ethics, Social changes) and ask participants to use this framework to identify for their own industry what disruption effects to model and prepare for. There will be discussions and exercises for the participants to bring home the learning.

Nandu will  then share (illustrated with personal examples) ten lessons for leaders in VUCA environments, drawing from his personal experience  in winning in VUCA environments, as well drawing upon academic theory.


Industry Analyst &Thought Leader

Josh Bersin is an analyst, author, educator, and thought leader focusing on the global talent market and the challenges and trends impacting business workforces around the world. He studies the world of work, HR and leadership practices, and the broad talent technology market. He is often cited as one of the leading HR and workplace industry analysts in the world.

He founded Bersin & Associates in 2001 to provide research and advisory services focused on corporate learning. Over the next ten years, he expanded the company’s coverage to encompass HR, talent management, talent acquisition, and leadership and became a recognized expert in the talent market.  He sold the company to Deloitte in 2012, when it became known as Bersin™ by Deloitte.   He continues to serve as a senior advisor to Deloitte, advising large organizations and contributing to major research initiatives.  He also sits on the board of UC Berkeley Executive Education.

Bersin is frequently featured in talent and business publications such as Forbes, Harvard, Business Review, HR Executive, FastCompany, The Wall Street Journal, and CLO Magazine. He is a regular keynote speaker at industry events and a popular blogger with more than 700,000 followers on LinkedIn.

Prior to founding Bersin & Associates, Josh spent 25 years in product development, product management, marketing, and sales of e-learning and other enterprise technologies. His education includes a BS in engineering from Cornell University, an MS in engineering from Stanford University, and an MBA from the Haas School of Business at the University of California, Berkeley.  He is the author of two books, The Blended Learning Handbook and The Training Measurement Book, along with dozens of studies on corporate HR, learning, and talent technologies. He currently has a third book under contract with Harvard Business Publishing. 



Executive Fellow - London Business School & former global CEO Nestlé Nutrition

Retired as CEO/ Executive Vice President for Nestlé in Asia, Oceania & Africa,  Nandu is currently involved as a mentor and coach in using his expertise and experience to guide companies towards sustainable and profitable global expansion and growth.

With over 33 years of global experience in fast moving consumer goods across a diverse set of environments in both emerging and developed markets, he was global CEO for Nestlé Nutrition in charge of markets all over the world including US, Europe & LatAm. Prior to that he was CEO for Nestlé in the Philippines, and Indonesia.

Key Interests/ Expertise:

  • Turnaround situations and Crisis Management
  • Transformation of Old Economy Businesses with “Tech based” inputs & Innovation
  • Leadership and Coaching in the new “Tech led” and “Sharing Economy”
  • Emerging Markets, Globalization and Cross Cultural operations, Sales & Distribution
  • Consumer Engagement through Experiential Marketing, Neuro-marketing and Digital
  • Corporate Social Responsibility and Creating Shared Value through Social engagement

Executive Fellow – London Business School

A Visiting faculty position, primarily associated with the Strategy & Entrepreneurship faculty, that requires lectures and teaching on MBA & Executive Education Programmes, research and participation in the vibrant intellectual life of the School.

Project Manager
Asociatia Global Dignity

Georgiana Giba is a Project Manager within Asociatiei Global Dignity, an organization that aims to promote everyone's right to live a dignified life. Georgiana manages the organization's projects and ensures the implementation of the development strategy. 

In 2016 she joined Asociata Global Dignity where she coordinates a team of over 50 volunteers, most of them young professionals from the corporate area, and together they perform activities dedicated to young people aged between 12 and 18, in Bucharest schools, on the topic of dignity.

Her professional experience includes several years in the NGO area and in advertising, managing various projects in the field of education and social integration, as well as experience with international projects, also in the educational field. Along her career, Georgiana haa coordinated and implemented communication campaings in the social and educational sphere. Her professional path has been massively influenced by her NGO experience, as she had been active in various non-governmental organization ever since her university years. 

Executive Director
Asociatia The Social Incubator

Adriana Preda is the Executive Director of Asociatia The Social Incubator, an organization that has been supporting, for over 4 years, the social and professional integration of disadvantaged young people in Romania.

A graduate of the Faculty of Law, Bucharest University, and of the LLM International Arbitration programme, Adriana joined The Social Incubator cause in 2015, as the first employee of the association. In 2017, she took over the leadership role of the organization, planning and implementing projects with budgets exceeding 150,000 euros. Her and her team's objective, over the next year, is to support over 1,000 disadvantaged young people in the process of social and professional integration, and to develop 3 social enterprises.

Executive Director
Federatia VOLUM

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To register for EXperience Conference, please send an e-mail to madalina.tanase@hr-club.ro or fill in the form.

Depending on the HR Club membership type and on the chosen option, these are the registration fees:



















*Prices are in EUR without VAT.




HR Club presents EXperience EXPO


EXperience EXPO is part of EXperience Conference  –  the biggest HR Club event of the year, the place where we will find out how to transform our organizations into irresistible ones.

EXperience EXPO is the place where you can promote the newest products and services dedicated to improving employee experience, and your brand can become top of mind among HR professionals.

EXperience EXPO means 12 stands placed in the foyer of Crowne Ballrom, Crowne Plaza Bucharest Hotel, which offers you the opportunity to network with over 400 participants  -  CEOs, HR Directors, specialists in areas such as Recruiting, Training, Performance Management, etc.

We welcome the first EXperience Creators that you will meet at EXperience EXPO:
What does a stand at EXperience EXPO mean?
Before the event:
  • Online visibility on the website of EXperience Conference;
  • Online promotion campaign on the HR Club Social Media channels;
  • Mentions of stand presence at EXperience EXPO in the newsletters sent out to EXperience Conference participants.
During the event:
  • Approximate stand surface - 2x2 sqm;
  • Standard fitting - table and 2 chairs;
  • Access in the EXPO zone for 2 representatives of the company (coffee breaks and lunch included);
  • Free access to EXperience Conference (Keynote sessions + plenary session) for one of the company's representatives at the stand.

Fee: 1.000 euros + VAT/stand

  1. 10% - if you are an HR Club member with HR Partner supplier extraoption
  2. 15% - if you acquire an ad in the human resources best practices manual, 9th edition (details here)

* Discounts do not cumulate. Contact us for more details.

We also have a challenge for you: describe your organization in one word beginning with EX and pair it up with the stand you and your team will choose. We've put together a list of words for you, but we welcome any suggestions:

  • EXtraordinary
  • EXperimental
  • EXpansionist
  • EXultant
  • EXploratory
  • EXceptional
  • EXcited
  • EXquisite
  • EXcellent
  • EXpansive
  • EXtreme
  • EXtravagant
  • EXotic
  • EXpressive
Should you want to find out more about our stands and the included benefits, please access the presentation EXperience EXPO or write us at madalina.tanase@hr-club.ro.

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