Smart Work Conference || 28 October 2021

For more than a year, we have been talking about a new reality and its impact on us as individuals and the organizations we are part of. How we have changed, how organizations have changed and where we are headed to - we will talk about this at the 17th edition of the HR Club National Conference

SMART WORK CONFERENCE offers you 4 sessions built on the 3 pillars of the HR Club community agenda in 2021: Leadership & Culture in New Reality; Digital Transformation; Workplace Experience & Wellbeing.

» Leadership – At this critical junction in the history of humankind, leaders that are proficient in magical thinking aren’t going to solve our problems. But which is the leadership style suited to the new reality? We will find out from the dialogue between Georgeta Dendrino and Manfred F. R. Kets de Vries, during the special session The CEO Whisperer.
» Organizational Culture – How does organizational culture look like in 2021 and how has it evolved since 2008? Is there any remarkable change in mentality that we can notice over the last years? Which are the key points that define the culture of our organziations in the new reality? We will find out the preliminary results of the Human Synergistics National Research from Iuliana Stan
» Digital Trasformation – “Digital first” is currently part of the strategic approach of many organizations. But how will automation impact future jobs? How should we prepare for the world to come? We will discuss this topic with Daniel Susskind.
» Workplace Experience & Wellbeing – How does performance thrive? How do we turn limiting beliefs into ones that improve our wellbeing and lead us to new performance levels? We will find out in a masterclass with Arianna Huffington si Joey Hubbard - Thrive Global.
Find out all the details about the agenda, speakers si registration on the left-side menu.
Would you like to be the partner of this event? Check out our sponsorhip packages.


Special session Manfred F. R. Kets de Vries (Q & A with Georgeta Dendrino): The CEO Whisperer
Conference opening | Top Employers Institute – 2021 HR Trends
Presentation of partial results of the Human Synergistics National Research for the HR Club community
Video Rooms/ Coffee break
Keynote Daniel Susskind: The Future of Work in the Age of COVID-19
Coffee break
Masterclass Joey Hubbard & Arianna Huffington: Thriving Performance: The Science of Belief and Habit Formation

Detalii sesiuni

Presentation of partial results of the Human Synergistics National Research for the HR Club community | 11:30 - 12:45
You would definitely like to work in a constructive organization. Be part of your organization's transformation!
Human Synergistics Romania launched in September 2021 a new National Research on the subject of Organizational Culture and Leadership in Romania. 
The research we will carry out will address 3 areas of interest:
  • What leaders want and how they promote their leadership philosophy ;
  • What employees say about the culture of their organizations;
  • How would the employees, ideally, want their job to be.
All the data collected from HR Club member organizations were aggregated in a community profile and will be presented during this session by Iuliana Stan, Managing Partner - Human Synergistics Romania.
The Future of Work in the Age of COVID-19 | Keynote speech by Daniel Susskind | 14:30 - 15:45
This talk explores the future of work, drawing on Daniel Susskind's best-selling books, The Future of the Professions (2015; 2017) and A World Without Work (2020; 2021). Traditionally, many people have imagined that only blue-collar workers are challenged by automation; yet white collar-workers are now within reach as well. In the future, we will neither need nor want professionals -- architects, designers, lawyers, doctors, accountants, teachers, architects, the clergy, consultants, and many others -- to work as they did in the 20th century. In this pragmatic and optimistic talk, Daniel Susskind explains why, and sets out how we can all prepare to flourish in the decades to come.

Thriving Performance: The Science of Belief and Habit Formation | Masterclass with Joey Hubbard & Arianna Huffington | 16:00 - 17:15 

In this hour-long session, you’ll learn the latest science of belief and habit formation and explore how your own beliefs and paradigms may be limiting your ability to Thrive. Building on this awareness, you’ll learn how to immediately start turning limiting beliefs into ones that both increase your well-being and take you to new heights of performance.

Going deeper, you’ll engage in exercises and reflections to create new beliefs and habits, and come away with science-backed Microsteps you can incorporate into your work and life today.

Thriving Performance is a master class in moving from awareness to action, allowing participants to explore the barriers that can prevent a thriving culture from taking root. The experience is designed to empower participants to become Thrive ambassadors who are fully equipped to create a thriving culture within their organizations.

THE CEO WHISPERER - Special session with Manfred Kets de Vries | 10:00 - 11:15

At this critical junction in the history of humankind, leaders that are proficient in magical thinking aren’t going to solve our problems. We need leaders who can resist the calls of regression and whose outlook is firmly based in reality. We need reflective leaders who are prepared to make an inward bound journey; who are willing to face their strengths and weaknesses; and who use their own experiences as a developmental tool in order to build new understandings. In other words, we need leaders who pay attention to not only what’s happening above the surface but also what’s happening below the surface. 

In this Q & A session with Georgeta Dendrino, Manfred Kets de Vries explores the pitfalls of leadership and the challenges for the professionals who work with senior executives in today’s cyber space environment. He will not only discuss what makes leaders derail but also what can make them more effective.


Participants can buy the prof. Kets de Vries' latest book, The CEO Whisperer: Meditations on Leadership, Life, and Change", published in december 2020. Price: 25 EURO+VAT.



Kets de Vries
Distinguished Clinical Professor of Leadership Development and Organizational Change -
Manfred F. R. Kets de Vries brings a different view to the much-studied subjects of leadership and the psychological dimensions of individual and organizational change. Bringing to bear his knowledge and experience of economics (Econ. Drs., University of Amsterdam), management (ITP, MBA, and DBA, Harvard Business School), and psychoanalysis (Membership Canadian Psychoanalytic Society, Paris Psychoanalytic Society, and the International Psychoanalytic Association), he explores the interface between management science, psychoanalysis, developmental psychology, evolutionary psychology, neuroscience, psychotherapy, executive coaching, and consulting. His specific areas of interest are leadership (the “bright” and “dark” side), entrepreneurship, career dynamics, talent management, family business, cross-cultural management, succession planning, organizational and individual stress, C-suite team building, executive coaching, organizational development, transformation management, management consulting.
The Distinguished Clinical Professor of Leadership Development and Organizational Change at INSEAD, he is Program Director of INSEAD’s top management program, “The Challenge of Leadership: Creating Reflective Leaders,” and the Founder of INSEAD’s Executive Master Program in Change Management. He has also been the founder of INSEAD’s Global Leadership Center. As an educator, he has received INSEAD’s distinguished teacher award six times. He has held professorships at McGill University, the École des Hautes Études Commerciales, Montreal, the European School for Management and Technology (ESMT), Berlin, and the Harvard Business School. He has lectured at management institutions around the world. The Financial Times, Le Capital, Wirtschaftswoche, and The Economist have rated Manfred Kets de Vries among the world’s leading management thinkers and among the most influential contributors to human resource management. Read more.
General Manager - Interact Business Communication &
Head of Corporate - Thrive Global Romania
Georgeta Dendrino is Executive Coach, General Manager of Interact Business Communication, Head of Corporate at Thrive Global România, VP of Partnerships of the Professional Women's Network, member of the board of the Association for Values in Education and of the Romanian Gifted School. She is also an international mentor for PWN Norwich and Insead. 
She is an experienced leader, with a proven track record in the training and coaching industry; she was a Business Coach for the Cartier Women's Initiative Awards for two years in a row; she has relevant experience in executive management development, performance improvement, career development, human resources consulting and business strategy development.
Georgeta is an entrepreneur, graduate of the Executive Master in Coaching and Consulting for Change in Insead, France; EMBA at Asebuss. She is passionate about writing, personal and professional development, mentoring, executive management coaching, education, and leadership.
Organizational Culture Consultant &
Managing Partner - Human Synergistics Romania
More than 15 years experience in the field of Organizational Culture and Values Development process for organizations. Diagnose and consulting work for implementing Constructive Cultures in Romanian organizations.
Iuliana is the first author for the research Culture of Romanian Organizations (2008-2009) and for the National Leadership Impact Research (2011). She is author, co-author and coordinator of several books on organizational culture: "Bun Simt Organizational" (2013), "Constructiv" (2019), "Provocari pentru managementul resurselor umane in organizatiile moderne" - capitolul "Premisele unei culturi de organizatie inalt performante" (2020), "100 de fete ale inovației" (2015). She has authored over 70 articles on organizational culture, professional development and business philosophy in Business Magazine from 2011 to date.
Fellow in Economics - Oxford University &
Visiting Professor - King’s College London
Dr. Daniel Susskind is a Fellow in Economics at Oxford University, and a Visiting Professor at King’s College London. He is the co-author of the best-selling book, The Future of the Professions (2015) and the author of A World Without Work (2020), described by The New York Times as "required reading for any potential presidential candidate thinking about the economy of the future”. His TED Talk, on the future of work, has been viewed more than 1.6 million times. His articles appeared in publications such as The Financial Times, Wired Magazine, The Atlantic, and The Harvard Business Review.
Previously he worked in various roles in the British Government – in the Prime Minister’s Strategy Unit, in the Policy Unit in 10 Downing Street, and in the Cabinet Office. He was a Kennedy Scholar at Harvard University.
Director of Trainings -
Thrive Global
Joey Hubbard has dedicated the last 30 years to coaching and facilitating motivational seminars to assist individuals and professional organizations in improving their lives, their careers and their businesses all over the world. Joey was recently Executive Consultant and Partner for McGhee Productivity, which provides consulting and educational services to businesses to increase productivity, communication, and quality of life. Raised in urban Los Angeles, Joey rose above the challenges of the area to receive a football scholarship at UCLA and attend UCSD. He has completed Masters in Psychology and Theology. Following college he began his career as a motivational speaker and performance enhancement coach.
Founder - The HuffingtonPost &
Founder & CEO - Thrive Global
Arianna Huffington is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution. In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In August 2016, she launched Thrive Global, a corporate and consumer well-being and productivity platform with the mission of changing the way we work and live by ending the collective delusion that burnout is the price we must pay for success. She has been named to Time Magazine's list of the world’s 100 most influential people and the Forbes Most Powerful Women list. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union. Her last two books, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder and The Sleep Revolution: Transforming Your Life, One Night At A Time, both became instant international bestsellers.
Human Resources Executive Director -
Banca Comerciala Romana, Erste Group

Andrea Voinea's name is linked to two of the largest human resources transformations in the Romanian economy, being mandated by Erste Group, shareholder of BCR, and OMV, shareholder of Petrom, to lead the integration and transformation of human resources of the two companies.

With extensive international experience, Andreea has worked for companies in London, New York and Brussels, holding positions such as Head of Reward, Group Central Functions at Barclays Plc London; Senior Consultant for Perrin Towers in London, New York and Brussels; as well as the position of Associate Director in the division of Global Equities for Deutsche Bank Securities New York.

Andreea graduated from the Faculty of International Economic Relations of the Bucharest Academy of Economic Studies and the MBA program of Tulane University, A. B. Freeman School of Business in the United States. Currently, Andreea is President HR Club Romania and is a founding member of the Romanian Education Trust and Romanian Business Club in the UK.

Senior HR Account Manager -
Top Employers Institute

Davide Banterla is a professional with 10+ years of Human Resources consulting experience, the last 7 years have been at Top Employers Institute. He has notable experience in assisting companies and executives to develop their HR maturity and he is extremely passionate about Employer Brand, Performance Development and Leadership Programmes.

Working in the HR consulting sector allowed Davide to develop different skills such as empathy, problem solving and ability to stretch for results.

Davide was born in Verona, Italy and he is currently living in Valencia, Spain; outside of work he loves sharing experience with family&friends and he likes playing basketball.

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To register for Smart Work Conference, please send an email to
Depending on the HR Club membership type and chosen option, the participation fees are as follows:
Groups can have the following discounts:
  • 5% for a minimum of 5 participants;
  • 10% for a minimum of 10 participants.

Another year of not being able to socialize during coffee breaks at offline conferences... however, we are trying to recreate a bit of the lobby atmosphere!

In order to enjoy our virtual reunion, to exchange stories with those we have not met in a while, but also to meet other fellow professionals, we are inviting you to the Video Rooms – the space that is dedicated to connection and short conversations. 

Do you have an idea that you wish to discuss with the members of the community? 

Write us at, we will propose it within the community and, if you have at least 5 interested participants, we will assign it 30 minutes.

Note: Video rooms can be used as opportunities to present products and services only by event partners.