High Future Conference

HR Club presents the HighFuture Conference, October 4th, Stejarii Country Club, Bucharest
During the Second World War, a young sailor took the initiative to double-check his navigation officer's calculation of their location. In doing so, he broke an important safety rule and put his vessel at risk of being detected by a German submarine. However, by his action, he saved three of his fleet's vessels from running aground.
This kind of risky initiative is very easy to observe in entrepreneurial organizations at the very beginning. However, when the organization begins to grow (and we all want that, don't we? :) ), such freedom of initiative becomes limited (this is something we don not really wish for, we have to admit...).
What will the conversation be about on October 4th? About the unique way in which each member of the team can contribute to our strategy, be it in the military or in business.
On October 4th, the 13th edition of the HR Club Conference - HighFuture Conference - is:
  • about exploring the future and its new concepts and challenges
  • probably the only day of the year when you have the chance to meet the most influential HR people in Romania in one place, in the friendliest environment
  • the day you meet people who's stories inspire you to make changes in mentality, who motivate you to make your right decisions and people who will teach you to create the right environment around you so that all of these changes can be successfully implemented. 
We invite to discover the agenda of the day, the two keynote speakers of 2017 and how to register.  


08.30 – 09.30
Registration and welcome coffee
09.30 - 10.00
Opening session: Radu Mavrodin, HR Club President
10.00 - 11.00
Keynote 1: Liberated Company: How to Unleash Employee Initiative and Potential, Isaac Getz, Professor in Idea, Involvement, and Innovation Management, ESCP Europe School of Management
11.00 - 11.30
Coffee Break
11.30 - 13.00
Keynote 2: The Culture Map: Decoding how people think, lead, and get things done around the world, Erin Meyer, Senior Affiliate Professor in the Organisational Behaviour Department, INSEAD - Session sponsored by Eucom
13.00 - 14.30
Parallel sessions
14.30 - 16.30
Plenary Session (to be confirmed)
14.30 - 18.00
Master Class 1: How to transform your organization into a liberated company - Isaac Getz, Professor in Idea, Involvement, and Innovation Management, ESCP Europe Business School
14.30 - 18.00
Master Class 2: Leading Across Borders and Cultures - Erin Meyer, Senior Affiliate Profesor in Departamentul Organizatie Comportamentala, INSEAD - Session sponsored by Eucom

Sessions description

Keynote 1: Isaac Getz, Professor in Idea, Involvement, and Innovation Management at ESCP Europe School of Management - Liberated Company: How to Unleash Employee Initiative and Potential
We often hear that employees lack meaning at work and are not engaged enough. It’s seemingly true: in a traditional organization very few employees come to work because they share with it a deep purpose and once at their workplace, few take initiatives. But this appearance is false: many of the same employees are extremely dynamic and engaged once they leave their company’s doors. They take responsibilities in their small municipality, children sports clubs, launch associations, run amateur musical performances... But the ideas they have regarding their work, they prefer to share with their friends and family—not with their organization.
Imagine now organizations in which the employees are free and responsible to take any initiative they themselves decided as being the best for their organization. Imagine that these organizations reach and remain at top performance in their industries for decades. Imagine finally that their employees are not only engaged, creative and see the deep meaning in what they do but are also happy… A dream? Absolutely not! Hundreds of organizations like this exist today, of all sizes, geographies and industries, in private and public sectors. Most weren’t like that when created but were transformed thanks to corporate liberation guided by their liberating leaders.
In his conference Prof. Getz will discuss corporate liberation. By presenting in a lively fashion concrete cases he studied firsthand, he will draw key lessons that organizations and their leaders can use to unleash the employee initiative and potential they have.
Keynote 2:  The Culture Map: Decoding how people think, lead, and get things done around the world Erin Meyer, Senior Affiliate Professor in the Organisational Behaviour Department, INSEAD - Session sponsored by Eucom

As today’s business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures, the result can be interesting, even sometimes funny, but can also lead to misunderstanding and confusion.

In this talk, Professor Erin Meyer offers a highly practical and timely perspective on one of today’s most pressing business issues: how do different cultures influence the way to do business when working globally? Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team's day-to-day effectiveness. 

Meyer provides a new way forward with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace. 

You will learn:

  • To improve your own ability to communicate, build trust, and negotiate deals with those from a wide variety of cultural backgrounds.

  • To analyze the positioning of one culture relative to another on a series of behavioral scales, so that you can decode how culture is influencing your international collaboration.

This year we have prepared two Master Class Sessions that will be held in parallel, between 14.30 - 18.00. Should you like to register for one of the Master Class, please contact us at florina.dinca@hr-club.ro.

Master Class 1: How to transform your organization into a liberated company

Imagine you are watching a boat of eight rowers training for a big race in the middle of a lake. You hear the whistle blow, and puzzled by what you’re seeing, you ask the coach: “It doesn’t seem that the boat is moving”. To what the coach replies: “It’s because I haven’t explained you what’s going on in the boat. You can’t see it from here, but the first rower is really rowing hard. The five behind are splashing the oars so that the first chap thinks they are working hard. And the last two, well, they are rowing hard… but in the opposite direction. So you say the boat is not moving? Well, that’s what we call a good day, because usually it goes backwards.”

Indeed, most of the companies want to become champions and yet very few succeed. This mystery drove four years of research that brought my co-author Brian Carney and me close to thirty very different companies which we called “liberated”. A liberated company is one in which employees are free and responsible to take actions that they – not their bosses, not procedures, decide are the best for the company. Of course, they aren’t former prisons, but the two key ingredients of performance, employee initiative and potential, which are stifled in a traditional command-and-control company, are freed up in liberated companies.\

In this session we will discuss how to build a liberated company which unleashes these employee initiative and potential.

Since there is no model for the liberated company, every company and every operational unit of larger corporations and administrations must build their own unique liberated mode of functioning by articulating this philosophy in their own cultural and human context.

Hence, Michelin started their liberation several years ago in six plants in six different countries and each plant does it their own way. The transformation is carried by the head of each plant, often helped by the local HR director. We dubbed this company’s head a liberating leader. Plant directors in Michelin or Airbus, CEOs of small-medium sized companies as Harley-Davidson, or start-ups as IDEO or W.L. Gore. 

In this session we will discuss their lessons:

  • #1 You can’t transform your organization if you haven’t transformed yourself
  • #2 You need an explicit mandate from your “stockholders” to launch a corporate liberation
  • #3 You don’t talk, you act to create a trust environment by focusing on the irritants
  • #4 You co-invent a unique liberated organizational mode together with your company’s employees
  • #5 You become the guardian of company’s vision and values

Isaac Getz is a Professor in Idea, Involvement, and Innovation Management at the top-ranked ESCP Europe Business School (Paris, London, Berlin, Madrid, Torino, Warsaw). You can find the complete description here.



Master Class 2: Leading Across Borders and Cultures - Session sponsored by Eucom
In today’s business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? In this masters class Professor Erin Meyer, author of The Culture Map winner of the 2015 Thinkers50 Radar Award, and named one of the top 30 HR influencers in the world by HR Magazine, explains how to dramatically increase business success by understanding—and making the best possible use of—cultural differences.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or a Romanian team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

In this session Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

In this presentation Prof. Meyer will focus specifically on:

  • How to lead teams and make decisions across cultures
  • How to influence international counterparts
  • How to build and nourish relationships with people from around the world.
Erin Meyer is Senior Affiliate Professor in the Organisational Behaviour Department at INSEAD. You can find the complete description here.
Depending on the Master Class sessions you wish to attend , please find below the registration fees.


Isaac Getz, Professor in Idea, Involvement, and Innovation Management, ESCP Europe School of Management
Isaac Getz is a Professor at the top-ranked ESCP Europe Business School (Paris, London, Berlin, Madrid, Torino, Warsaw). He was also Visiting Professor at Cornell and Stanford Universities and at the University of Massachusetts.
Dr. Getz studied over 300 companies in 30 countries and published research on diverse topics related to innovation, leadership, corporate transformation, employee engagement, and freedom and responsibility culture.
In 2009, he co-authored with Brian Carney a widely acclaimed book Freedom, Inc.: How Corporate Liberation Unleashes Employee Potential and Business Performance. Editions have appeared or forthcoming in France, Czech Republic, Hungary, Sweden, Holland, Israel, India, South Korea and China. The French edition Liberté & Cie (Fayard, 2012/Flammarion, 2013) has won the Best Book Award in Corporate Strategy and is the bestselling business book in France of the last 3 years. 
His “Liberating Leadership” California Management Review 2009 article which introduced the concept of liberated company (enterprise libérée) won the Syntec Annual Award for the best academic article in the category Management/HR/Organization.
He is currently carrying the research on the companies which put the interests of their clients, suppliers and local society first; and believe that by doing that they will also be economically successful.
Dr. Getz’s work has been featured in the Wall Street Journal, Forbes, Fortune, Strategy+Business, Financial Times, Le Monde, Le Figaro, les Echos, Les Challenges, La Tribune,  Il Sole 24 Ore, Het Financieele Dagblad, De Gelderlander, Il Tempi, TF1, France 2, France 3, ARTE, TV5, M6, RAI, CNBC, Fox and other leading media on four continents. He is also a regular columnist in WSJ and Le Monde.
Dr. Getz is a sought after speaker on the topics of innovation, transformation, and liberating leadership, and gave executive conferences, keynote speeches and training seminars for hundreds of multinational companies, organizations, and summits on four continents.
A 2016 study by FNEGE (The French National Foundation for the Management and Business Education) on the world 50 most influential living management thinkers ranked Isaac Getz at N°4.
Senior Affiliate Professor in the Organisational Behaviour Department at INSEAD
Erin Meyer is Senior Affiliate Professor in the Organisational Behaviour Department at INSEAD and the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business . Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multi-cultural environment. Working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pin-point their leadership preferences, and compare their methods to the management styles of other cultures. Meyer has taught thousands of executives from five continents to decode how cultural differences are impacting their work, and strategies for improving their international collaboration. 
Erin publishes frequently in Harvard Business Review. Her December 2015 HBR article “Getting to Si, Ja, Oui, Hai, and Da was the most popular HBR article of 2015.  She has also published in the New York Times Sunday paper, Forbes.com, and The Times of India. She has been interviewed on CNN, Bloomberg TV, the BBC, and NPR.
Most recently Erin won the 2015 Thinkers50 “On the Radar” award, an award given to the up-and-coming thinker most likely to shape the future of business and business thinking and was selected by HR magazine as one of the top 30 HR influencers of 2016.
Global Shapers Bucharest Hub, a World Economic Forum community
Ciprian Stanescu has over 10 years of experience in leadership programs and public policy within several organisations, companies and communities. He works since 2007 for the Aspen Institute Romania, currently as Director for Corporate Affairs & Membership. He developed and delivered different types of workshops for students, young professionals, politicians, entrepreneurs or business leaders. Ciprian also coordinates since 2015 two large competitions in Romania. The first, Social Impact Award is an educational program in social entrepreneurship and part of the largest European social business competition. The second one is Hello Tomorrow Romania, part of the most important global competition for start-ups in science and technology. More recently he started teaching a class in Futurism and build a community of experts in new technologies through the events platform Innovations for Tomorrow. In the civic space, Ciprian founded in 2013 Global Shapers Bucharest Hub, a World Economic Forum community. And because he believes art can (also) save the world, he has an improv theatre group, Marțienii. He is a PhD candidate with the Bucharest Academy of Economic Studies and has an MA in Political Science from the Central European University.

Event Partners

Main Partner of the Event
Annual Partners
Partner on Legal Matters
Event Partner
Media Partner


If you want to register for the HighFuture Conference, please contact us at florina.dinca@hr-club.ro.
Depending on the type of membership and the sessions you wish to attend , please find below the registration fees.
*Prices are in Euros and VAT is not included. 
Below you can find the rates for Option 1 (Keynote Sessions + Plenary Session) available until 20th of July.

250 euro + VAT
250 euro + VAT
400 euro + VAT


Anual partners


Luminos Labs
UNIQA Asigurari
UNIQA Asigurari



Luminos Labs
UNIQA Asigurari
UNIQA Asigurari

HR Club Partners