HR Times Conference
|
Master Class
October 30th 2014, JW Marriott Bucharest Grand Hotel
WHAT GOT YOU HERE WON'T GET YOU THERE: HELPING SUCCESSFUL LEADERS BECOME EVEN BETTER
Dr Marshall Goldsmith

Dr Marshall Goldsmith is the world’s authority in helping successful leaders achieve positive, lasting change in behavior: for themselves, their people and their teams.
In this fast-paced, interactive master class, Dr Goldsmith will show why it can be so difficult for successful leaders to change. He will illustrate how to use ‘what to stop’ in coaching and show how ‘small amounts of money can lead to large changes in behavior’.
Participants will all practice and be ready to use feedforward, a postive tool for learning that has been successfully implemented around the world.
Marshall will then share his proven model for leadership development and coaching that is backed by award-winning research involving over 86,000 respondents.
Finally, everyone will learn how to implement ‘team building without time wasting’ to build their own team and to increase collaboration across their organizations.
- Learn why it can be so difficult for successful leaders to change.
- Know how to use ‘what to stop’ in coaching and development.
- Practice and be ready to use feedforward for learning.
- Learn a proven, transferrable process for leadership development and coaching that is backed by award-winning research.
- Be ready to use ‘team building without time wasting’ to build partnership and collaboration.
Registrations for the Master Class are separate, as it is a complementary session to the Conference. There is a discount for HR Club members.
Participation Fees
| Participation type | Registration period | Gold Members |
Silver
& Bronze Members
|
Non-members |
|
Master Class
Marshall Goldsmith*
|
12 Jun – 3 Aug | 400 | 400 | 550 |
| 4 Aug – 7 Sept | 450 | 450 | 600 | |
| 8 Sept – 20 Oct | 500 | 500 | 700 | |
|
Plenary Session +
Master Class
Marshall Goldsmith**
|
12 Jun – 3 Aug | 400 | 500 | 700 |
| 4 Aug – 7 Sept | 450 | 550 | 750 | |
| 8 Sept – 20 Oct | 500 | 600 | 850 |
Training
October 31st 2014, JW Marriott Bucharest Grand Hotel
HOW TO CREATE A SUCCESSFUL HR SOCIAL MEDIA STRATEGY FOR RECRUITMENT
Andy Headworth, Founder, Sirona Consulting
As many recent studies confirm, one of the biggest challenges HR professionals face is recruiting quality talent. Even though we are seeing economic recovery in global markets recruiting and retaining top talent remains a major concern, particularly in a number of areas where there are extreme shortages of skilled resource. The explosion of social media over the last few years has provided access to an unprecedented of potential talent. While there may be millions of people across the multiple social networks, it is not necessarily straightforward to identify, engage and hire specific people sitting on his networks.
To ensure that your company takes full advantage of the potential of using social media for recruitment, you need to put in place an effective strategy. This will allow you to identify your target audience across the social networks, further develop your own employer brand, engage with prospective talent where they feel most comfortable and develop future talent pipelines.
During the workshop, Andy Headworth will take you through the steps of how to create a successful HR social media strategy for recruitment. He will help you understand how to create a business case to get started, followed by the necessary actions you need to take to create and implement a successful strategy at your company. It will be an interactive and practical workshop.
- Why social media has become an essential HR tool, and how to create a business case for using social media for recruiting
- How HR can leverage social networks for identifying and sourcing talent
- Which social media platforms are the most effective for recruiting, including some innovative approaches being used
- What makes a successful a HR social media strategy
- How to create a social media strategy using an easy to follow framework
- Great examples of how other companies are using social media successfully in recruitment.
This training taking place on October 31st 2014 is a complementary session to the HR Times Conference and it requires separate registration. HR Club members benefit from discounted participation fees.
Participation Fees
|
Session type |
HR Club members | Non-members |
|
Training
Andy Headworth
|
300 | 375 |
Prices are shown in euro and do not include VAT. The seats available for the Training are limited. HR Club reserves the right to close the registration process before the dates mentioned above should the seat capacity be filled.
HR Times EXPO
HR Times EXPO is part of the HR Times Conference, offering a space where the 300 participants - both HR professionals and General Managers - will have the opportunity to learn from providers about the latest services, tools and innovations the market has to offer and that may help them develop successful programs in their organizations.
Target audience:
HR Directors
- HR Managers
- General Managers
- Specialists in:
- Recruitment
- Performance Management
- Learning and Development
- Compensation and Benefits
- Organizational Development
- Legislation and Labour Relations
- Communication

Benefits for exhibitors:
- Visibility within the most prestigious HR conference of the year
- Possibility to interact with more than 400 HR professionals and General Managers during one single day
- Online visibility (company name + link) within the HR Times EXPO page of the HR Times Conference website and in dedicated newsletters and e-mails sent to participants prior to the event
HR Times Booths:
- Situated in Grand Ballroom Foyer (900 euro + VAT) and Vienna Lounge area (750 euro + VAT) of JW Marriott Bucharest Grand Hotel:
- in the coffee break, lunch break and check-in area of the HR Times Conference
- near to the rooms that will host the plenary sessions, workshops, the CEO Power Breakfast session (Grand Ballroom) and the Master Class session (Constanta room)
- 13 available booths
- Surface: 2x2 m
- Booth facilities: one table, two chairs
- Offer access for two representatives of your company in the exhibition and coffee/lunch break area. The package includes coffee breaks and lunch.
HR Times Exhibitors:
| APT Group | Booth 7 |
| Catalyst Solutions | Booth 8 |
| Corporate Dynamics / Titi Aur | Booth 9 |
| Evolutiv Consultants Network | Booth 6 |
| EXELO Training & Development | Booth 5 |
| HART Consulting | Booth 10 |
| Max Relax | Booth 13 |
| Medicover Romania | Booth 1 |
| Publica | Booth 14 |
| Romanian Software | Booth 2 |
| Sodexo | Booth 3 |
| UCMS Group Romania | Booth 4 |

Agenda
Detalii sesiuni
Dr Marshall Goldsmith
Historically, almost all work in the area of employee engagement has focused on what the company can do to engage the employees – with very little work done on how the employees can engage themselves. Dr Marshall Goldsmith has developed an innovative new approach that helps the employees take responsibility for increasing their own engagement. He will build upon extensive research in coaching, leadership development, happiness and meaning, and the use of ‘active questions’ to show how the most important factor in changing behavior is the person, not the program.
Dr Goldsmith will then explain why we generally don’t become the person that we plan to become. He will then share an exciting new model that participants can use to plan their own future - and improve their odds of becoming the person that they want to become.
- Learn why the key variable in employee engagement and development is the person – not the program.
- Be ready to use ‘active questions’ to increase the engagement of yourself and others.
- Understand why most ‘New Year’s resolutions don’t happen and why we seldom become the person we plan to be.
- Be ready to use an exciting new model for planning your own future and becoming the person that you want to be.
In this session, we present a discussion moderated by Radu Mavrodin, HR Club President, in which we will find out from the most powerful Romanian exile in Europe, the CEO of PepsiCo Russia, how he sees the impact of human resources on the improvement of productivity, managerial capabilities and collaboration.
- Why social media is now really important for HR
- What a good HR social media strategy looks like with some good examples
- How social media can improve your employment brand and therefore aid attraction.
- How you leverage a social media strategy to attract and retain the top talent.
Speakers

Dr Marshall Goldsmith has been recognized as one of the top ten Most-Influential Business Thinkers in the World and the top-ranked executive coach at the 2013 biennial Thinkers50 ceremony in London.
Dr Goldsmith is the author or editor of 34 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries. He has written two New York Times bestsellers, MOJO and What Got You Here Won’t Get You There – a Wall Street Journal #1 business book and winner of the Harold Longman Award for Business Book of the Year.
Marshall’s global professional acknowledgments include:
- Harvard Business Review – World’s #1 Leadership Thinker
- Institute for Management Studies – Lifetime Achievement Award (one of only two ever awarded)
- American Management Association - 50 great thinkers and leaders who have influenced the field of management over the past 80 years
- BusinessWeek – 50 great leaders in America,
- Wall Street Journal – top ten executive educators
- Forbes – five most-respected executive coaches,
- Leadership Excellence – top ten thinkers on leadership
- Economic Times (India) – top CEO coaches
- Harvard Business Review (Poland) – Leadership Thinker of the Decade
- CEO Global (Canada) – World’s #1 Leadership Speaker
- Economist (UK) – most credible executive advisors in the new era of business
- National Academy of Human Resources – Fellow of the Academy (America’s top HR award)
- World HRD Congress – global leader in HR thinking
- Tata Award (India) for Global HR Excellence
- Fast Company – America’s preeminent executive coach
- Leader to Leader Institute – Leader of the Future Award.
His work has been recognized by nearly every professional organization in his field.
Dr. Goldsmith’s Ph.D. is from UCLA’s Anderson School of Management where he was recognized as the Distinguished Alumnus of the Year. He teaches executive education at Dartmouth’s Tuck School of Business. He is one of a select few executive advisors who have been asked to work with over 150 major CEOs and their management teams. He served on the Board of the Peter Drucker Foundation for ten years. He has been a volunteer teacher for US Army Generals, Navy Admirals, Girl Scout executives, International and American Red Cross leaders – where he was a National Volunteer of the Year.

Silviu Popovici is the President of PepsiCo Russia, the biggest PepsiCo business outside the USA, with annual revenues of over 5 billion dollars and over 25,000 employees.
On his way to the top, Silviu learned about general management, sales, production and logistics in diverse industries like soft drinks industry, drugs industry, dairy industry.
Silviu worked in Romania 18 years ago for Coca-Cola Hellenic and later for Bristol-Meyers-Squibb. From 1998 till 2006, Silviu worked in Russia and Ukraine for Coca-Cola Hellenic. His last title within Coca-Cola Hellenic was as Country Manager in Ukraine. Since 2006, Silviu joined the Wimm-Bill-Dann company, the biggest food company in Russia, which was acquired by PepsiCo in 2011.
Silviu is the Co-President of the Russian association “Efficient Consumer Response” and a board member at “RusBrand” Russia.
Physicist by profession, Silviu graduated a MBA at London Business School and the Advanced Management Program within Harvard Business School.
Married, with two children, Silviu is a passionate cyclist, triathletes and marathoner.

Radu Mavrodin started his career at Lafarge, where he had multiple functions as Strategy Director, E-business Partnership France Director, Management of Control Africa, Concrete Director Romania.
He met the HR world in 2005 when he joined the Michelin Group where he first activated as a HR Director for Romania and Balkan Area (Bucharest) and then as Competencies Project Group Responsible.
Currently, Radu Mavrodin is HR VP Euromed – Africa Region, within the Renault Group.
Radu Mavrodin has graduated the Ecole Nationale d’Administration Paris – Strasbourg, The University of International Relations – National School of Politics and Administrative Studies of Bucharest and the Mathematic University of Bucharest.






Master Class







