HR Times Conference

HR Times Conference

October 30th 2014, JW Marriott Bucharest Grand Hotel

The most important HR Conference of the year: the 10th edition of the HR Club National Conference: HR Times. 

At the 2014 HR Club conference, we celebrate the 10th edition of this important HR event in Romania. On this special occasion we will celebrate “HR Times”, the era in which human resources and talent make the difference and can transform an organization into a successful one. In times when most companies have access to technology, to industrial innovations, to goods and instruments which can support their activity, human resources make the difference. That being said, the engagement of the people that work in an organization is very important to achieve the company’s business targets. 

At the HR Times Conference we will learn how to increase individual engagement at both professional and personal level in order to become ideal team players and the people we want to be. We will also learn about human resources' impact on the company's productivity and discuss many more HR related subject with world renowned HR specialists.

Keynote speech

A NEW APPROACH TO INCREASING ENGAGEMENT: BECOMING THE PERSON THAT YOU WANT TO BECOME
Dr Marshall Goldsmith

Historically, almost all work in the area of employee engagement has focused on what the company can do to engage the employees – with very little work done on how the employees can engage themselves.  Dr. Marshall Goldsmith has developed an innovative new approach that helps the employees take responsibility for increasing their own engagement. He will build upon extensive research in coaching, leadership development, happiness and meaning, and the use of ‘active questions’ to show how the most important factor in changing behavior is the person, not the program.


Discussion

HUMAN RESOURCES' IMPACT ON IMPROVING PRODUCTIVITY, MANAGERIAL CAPABILITIES AND COLLABORATION
Silviu PopoviciPresident, PepsiCo Russia
Radu Mavrodin, President, HR Club

In this session, we present a discussion moderated by Radu Mavrodin, HR Club President, in which we will find out from the most powerful Romanian exile in Europe, the CEO of PepsiCo Russia, how he sees the impact of human resources on the improvement of productivity, managerial capabilities and collaboration. The session will be interactive, so that Silviu Popovici will not only answer Radu Mavrodin’s questions, but also the questions addressed by the participants.  

 


3 parallel workshops 

Workshop 1: WINNING THE HR-BATTLE IN AVIATION: THE AIR FRANCE-KLM MERGER
Lucas van Wees, VP HR Commercial & Global, KLM 
 
Workshop 2: MILLENIALS IN THE WORKPLACE: BOOSTING EMPLOYEE ENGAGEMENT THROUGH VOLUNTEERING
Mei Cobb, Vice President, United Way Worldwide
 
Workshop 3: HOW A GREAT HR SOCIAL MEDIA STRATEGY WILL HELP YOU ATTRACT AND RETAIN TALENT
Andy Headworth, Founder, Sirona Consulting 
 

Master Class

WHAT GOT YOU HERE WON'T GET YOU THERE: HELPING SUCCESSFUL LEADERS GET EVEN BETTER
Dr  Marshall Goldsmith 

In this fast-paced, interactive master class, Dr. Goldsmith will show why it can be so difficult for successful leaders to change. Participants will all also practice and be ready to use feedforward, a postive tool for learning that has been successfully implemented around the world. 

Marshall will then share his proven model for leadership development and coaching that is backed by award-winning research involving over 86,000 respondents. Finally, everyone will learn how to implement ‘team building without time wasting’ to build their own team and to increase collaboration across their organizations.

 

 


HR Times EXPO

The Expo that will take place in the coffe break area will be an additional benefit during the conference and will give you the chance to find out from HR service providers about new programs and tools you can use to will help you develop successfull projects in your company. 


CEO Power Breakfast

Marshall Goldsmith will moderate a special session designed for General Managers and HR Directors from the most important companies in Romania.   

 
 
The best fare for your airline ticket

Attractive discounts on a wide range of fares on all Air France and KLM flights worldwide 
Event ID Code to keep for the booking: 23306AF

 

Master Class

October 30th 2014, JW Marriott Bucharest Grand Hotel

WHAT GOT YOU HERE WON'T GET YOU THERE: HELPING SUCCESSFUL LEADERS BECOME EVEN BETTER
Dr Marshall Goldsmith

Dr Marshall Goldsmith is the world’s authority in helping successful leaders achieve positive, lasting change in behavior: for themselves, their people and their teams.  

In this fast-paced, interactive master class, Dr Goldsmith will show why it can be so difficult for successful leaders to change. He will illustrate how to use ‘what to stop’ in coaching and show how ‘small amounts of money can lead to large changes in behavior’.

Participants will all practice and be ready to use feedforward, a postive tool for learning that has been successfully implemented around the world.

Marshall will then share his proven model for leadership development and coaching that is backed by award-winning research involving over 86,000 respondents.

Finally, everyone will learn how to implement ‘team building without time wasting’ to build their own team and to increase collaboration across their organizations.

Goals
  • Learn why it can be so difficult for successful leaders to change.
  • Know how to use ‘what to stop’ in coaching and development.
  • Practice and be ready to use feedforward for learning.
  • Learn a proven, transferrable process for leadership development and coaching that is backed by award-winning research.
  • Be ready to use ‘team building without time wasting’ to build partnership and collaboration.

Registrations for the Master Class are separate, as it is a complementary session to the Conference. There is a discount for HR Club members. 

Participation Fees

Participation type Registration period Gold Members
Silver
& Bronze Members
Non-members
Master Class
Marshall Goldsmith*
12 Jun – 3 Aug 400 400 550
4 Aug – 7 Sept 450 450 600
8 Sept – 20 Oct 500 500 700
Plenary Session + 
Master Class
Marshall Goldsmith**
12 Jun – 3 Aug 400 500 700
4 Aug – 7 Sept 450 550 750
8 Sept – 20 Oct 500 600 850

Training

October 31st 2014, JW Marriott Bucharest Grand Hotel

HOW TO CREATE A SUCCESSFUL HR SOCIAL MEDIA STRATEGY FOR RECRUITMENT
Andy Headworth, Founder, Sirona Consulting

As many recent studies confirm, one of the biggest challenges HR professionals face is recruiting quality talent.  Even though we are seeing economic recovery in global markets recruiting and retaining top talent remains a major concern, particularly in a number of areas where there are extreme shortages of skilled resource. The explosion of social media over the last few years has provided access to an unprecedented of potential talent. While there may be millions of people across the multiple social networks, it is not necessarily straightforward to identify, engage and hire specific people sitting on his networks. 

To ensure that your company takes full advantage of the potential of using social media for recruitment, you need to put in place an effective strategy.  This will allow you to identify your target audience across the social networks, further develop your own employer brand, engage with prospective talent where they feel most comfortable and develop future talent pipelines.

During the workshop, Andy Headworth will take you through the steps of how to create a successful HR social media strategy for recruitment. He will help you understand how to create a business case to get started, followed by the necessary actions you need to take to create and implement a successful strategy at your company.  It will be an interactive and practical workshop.

During the course, you will learn:
  • Why social media has become an essential HR tool, and how to create a business case for using social media for recruiting
  • How HR can leverage social networks for identifying and sourcing talent
  • Which social media platforms are the most effective for recruiting, including some innovative approaches being used
  • What makes a successful a HR social media strategy
  • How to create a social media strategy using an easy to follow framework
  • Great examples of how other companies are using social media successfully in recruitment. 

This training taking place on October 31st 2014 is a complementary session to the HR Times Conference and it requires separate registration. HR Club members benefit from discounted participation fees. 

Participation Fees

Session type

HR Club members Non-members
Training
Andy Headworth
300 375

Prices are shown in euro and do not include VAT. The seats available for the Training are limited. HR Club reserves the right to close the registration process before the dates mentioned above should the seat capacity be filled.

HR Times EXPO

HR Times EXPO is part of the HR Times Conference, offering a space where the 300 participants - both HR professionals and General Managers - will have the opportunity to learn from providers about the latest services, tools and innovations the market has to offer and that may help them develop successful programs in their organizations.

Target audience:

 HR Directors

  • HR Managers
  • General Managers
  • Specialists in:
    • Recruitment
    • Performance Management
    • Learning and Development
    • Compensation and Benefits
    • Organizational Development
    • Legislation and Labour Relations
    • Communication 

Benefits for exhibitors:

  • Visibility within the most prestigious HR conference of the year
  • Possibility to interact with more than 400 HR professionals and General Managers during one single day
  • Online visibility (company name + link) within the HR Times EXPO page of the HR Times Conference website and in dedicated newsletters and e-mails sent to participants prior to the event

HR Times Booths:

  • Situated in Grand Ballroom Foyer (900 euro + VAT) and Vienna Lounge area (750 euro + VAT) of JW Marriott Bucharest Grand Hotel:
    • in the coffee break, lunch break and check-in area of the HR Times Conference
    • near to the rooms that will host the plenary sessions, workshops, the CEO Power Breakfast session  (Grand Ballroom) and the Master Class session (Constanta room)
  • 13 available booths
  • Surface: 2x2 m
  • Booth facilities: one table, two chairs
  • Offer access for two representatives of your company in the exhibition and coffee/lunch break area. The package includes coffee breaks and lunch. 

HR Times Exhibitors:

APT Group Booth 7
Catalyst Solutions Booth 8
Corporate Dynamics / Titi Aur Booth 9
Evolutiv Consultants Network Booth 6
EXELO Training & Development Booth 5
HART Consulting Booth 10
Max Relax Booth 13
Medicover Romania Booth 1
Publica  Booth 14 
Romanian Software Booth 2
Sodexo Booth 3
UCMS Group Romania Booth 4

 

 

Agenda

8.00 - 9.30
Registration
9.30 - 10.00
Conference opening
Radu Mavrodin, President, HR Club
Izy Behar, President, EAPM (European Association for People Management)
Marie-Françoise Damesin, Alliance EVP, Human Resources, Renault Nissan, EVP, Group Human Resources, Renault
10.00 - 11.30
Keynote speech: A New Approach to Increasing Engagement: Becoming the Person that You Want to Become
Dr Marshall Goldsmith
11.30 - 12.00
Coffee break
12.00 - 13.15
Discussion: The Impact of Human Resources on Improving Productivity, Managerial Capabilities and Collaboration
Silviu Popovici, President, PepsiCo Russia
Radu Mavrodin, President, HR Club
13.15 - 14.30
Lunch
14.30 - 16.30
3 parallel workshops
Winning the HR-Battle in Aviation: The AIR FRANCE-KLM Merger - Lucas van Wees, VP HR Commercial & Global, KLM - workshop sponsored by Signal Iduna
Millennials in the Workplace: Boosting Employee Engagement through Volunteering - Mei Cobb, Vice President, United Way Worldwide - workshop sponsored by Talent Keepers
How A Great HR Social Media Strategy Will Help You Attract And Retain Talent - Andy Headworth, Founder, Sirona Consulting - workshop sponsored by ING Asigurari de Viata
14.30 - 18.00
Master Class: What Got You Here Won't Get You There: Helping Successful Leaders Get Even Better - Master Class sponsored by Dale Carnegie Training
Dr Marshall Goldsmith
*Registrations for the Master Class are separate, as this is a complementary session to the Conference. There is a discount for HR Club members.

Detalii sesiuni

A New Approach to Increasing Engagement: Becoming the Person that You Want to Become

 

Dr Marshall Goldsmith

Historically, almost all work in the area of employee engagement has focused on what the company can do to engage the employees – with very little work done on how the employees can engage themselves.  Dr Marshall Goldsmith has developed an innovative new approach that helps the employees take responsibility for increasing their own engagement. He will build upon extensive research in coaching, leadership development, happiness and meaning, and the use of ‘active questions’ to show how the most important factor in changing behavior is the person, not the program.  

Dr Goldsmith will then explain why we generally don’t become the person that we plan to become.  He will then share an exciting new model that participants can use to plan their own future - and improve their odds of becoming the person that they want to become.  

Goals
  • Learn why the key variable in employee engagement and development is the person – not the program.
  • Be ready to use ‘active questions’ to increase the engagement of yourself and others.
  • Understand why most ‘New Year’s resolutions don’t happen and why we seldom become the person we plan to be.
  • Be ready to use an exciting new model for planning your own future and becoming the person that you want to be.
The Impact of Human Resources on Improving Productivity, Managerial Capabilities and Collaboration

 

Silviu Popovici, President, PepsiCo Russia
Radu Mavrodin, President, HR Club

In this session, we present a discussion moderated by Radu Mavrodin, HR Club President, in which we will find out from the most powerful Romanian exile in Europe, the CEO of PepsiCo Russia, how he sees the impact of human resources on the improvement of productivity, managerial capabilities and collaboration.

The session will be interactive, so that Silviu Popovici will not only answer Radu Mavrodin’s questions, but also the questions addressed by the participants.
Winning the HR-Battle in Aviation: The AIR FRANCE-KLM Merger
Lucas van Wees, VP HR Commercial & Global, KLM 
 
The AIR FRANCE-KLM merger was announced in september 2003 and actually took place since mid 2004, creating at that time the biggest global airline company in terms of passenger revenues. The presentation will focus on the complex HR aspects of the merger, from an international perspective. When cultures are percieved different, gaining the trust of the staff is critical.
 
Lucas van Wees will discuss how country specific aspects in France and in The Netherlands, as well as in numerous locations worldwide, were adressed to achieve employee engagement and confidence, showing how a succesful HR strategy can build trust in the leadership. More specifically, the speaker will share his experience on the HR component of the merger, covering issues such as how to continue to build a leading airline group, understanding the general framework and joint challenges, framing the HR agenda during the M&A processes and best practices for consolidating and retaining key staff.
Millennials in the Workplace: Boosting Employee Engagement through Volunteering
Mei Cobb, Vice President, United Way Worldwide 
 
The evidence is here. It's no secret that today's youngest generation of professionals - the millennials - overwhelmingly consider their job as a means for making a positive change in the world. A recent study from The Hartford shows that almost 50% of millennials volunteer through their workplaces on a regular basis. An earlier study by Deloitte revealed that "millennials who frequently participate in workplace volunteer activities are far more likely to be proud, loyal and satisfied employees compared to those who rarely or never volunteer." Global and local companies alike are taking note and adapting their HR policies accordingly.
 
You will come away from this session armed with examples of companies that saw this trend coming before it was here and tools to turn your HR departments into drivers of 21st century CSR strategies. 
How A Great HR Social Media Strategy Will Help You Attract And Retain Talent
Andy Headworth, Founder, Sirona Consulting
 
The last few years has seen a significant change in the workforce and the demand for talent. With skills being scarce and the demand for them high, new methods are needed to attract and engage them. Advances in technologies and smartphone adoption has led to social media becoming mainstream in the workplace. While sales and marketing departments have been utilising social media to engage with customers, HR departments have historically been slower to adopt it within recruitment. 
 
Social media is a fantastic tool that can be used in recruitment to identify, attract and engage with future talent. To ensure companies make best use of sites like LinkedIn, Twitter, Facebook, Google+ and YouTube etc for recruiting, there needs to be a defined strategy in place.
 
Andy Headworth will be sharing his experiences of helping companies integrate social media into their HR recruitment strategies. He will help you understand the importance of social media in the workplace, and how it will become even more prominent in HR as new technologies enable better integration of the different social networks into core processes. You will learn how to improve your attraction and retention by using social media within your recruitment process.
 
You will learn:
  • Why social media is now really important for HR
  • What a good HR social media strategy looks like with some good examples
  • How social media can improve your employment brand and therefore aid attraction.
  • How you leverage a social media strategy to attract and retain the top talent.

Speakers

Goldsmith
Dr Marshall

Dr Marshall Goldsmith has been recognized as one of the top ten Most-Influential Business Thinkers in the World and the top-ranked executive coach at the 2013 biennial Thinkers50 ceremony in London.

Dr Goldsmith is the author or editor of 34 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries. He has written two New York Times bestsellers, MOJO and What Got You Here Won’t Get You There – a Wall Street Journal #1 business book and winner of the Harold Longman Award for Business Book of the Year. 

Marshall’s global professional acknowledgments include:

  • Harvard Business Review – World’s #1 Leadership Thinker
  • Institute for Management Studies – Lifetime Achievement Award (one of only two ever awarded)
  • American Management Association - 50 great thinkers and leaders who have influenced the field of management over the past 80 years
  • BusinessWeek – 50 great leaders in America, 
  • Wall Street Journal – top ten executive educators
  • Forbes – five most-respected executive coaches, 
  • Leadership Excellence – top ten thinkers on leadership
  • Economic Times (India) – top CEO coaches
  • Harvard Business Review (Poland) – Leadership Thinker of the Decade
  • CEO Global (Canada) – World’s #1 Leadership Speaker
  • Economist (UK) – most credible executive advisors in the new era of business
  • National Academy of Human Resources – Fellow of the Academy (America’s top HR award)
  • World HRD Congress – global leader in HR thinking
  • Tata Award (India) for Global HR Excellence
  • Fast Company – America’s preeminent executive coach
  • Leader to Leader Institute – Leader of the Future Award. 

His work has been recognized by nearly every professional organization in his field. 

Dr. Goldsmith’s Ph.D. is from UCLA’s Anderson School of Management where he was recognized as the Distinguished Alumnus of the Year. He teaches executive education at Dartmouth’s Tuck School of Business. He is one of a select few executive advisors who have been asked to work with over 150 major CEOs and their management teams. He served on the Board of the Peter Drucker Foundation for ten years. He has been a volunteer teacher for US Army Generals, Navy Admirals, Girl Scout executives, International and American Red Cross leaders – where he was a National Volunteer of the Year. 

Popovici
Silviu

Silviu Popovici is the President of PepsiCo Russia, the biggest PepsiCo business outside the USA, with annual revenues of over 5 billion dollars and over 25,000 employees.

On his way to the top, Silviu learned about general management, sales, production and logistics in diverse industries like soft drinks industry, drugs industry, dairy industry.

Silviu worked in Romania 18 years ago for Coca-Cola Hellenic and later for Bristol-Meyers-Squibb. From 1998 till 2006, Silviu worked in Russia and Ukraine for Coca-Cola Hellenic. His last title within Coca-Cola Hellenic was as Country Manager in Ukraine. Since 2006, Silviu joined the Wimm-Bill-Dann company, the biggest food company in Russia, which was acquired by PepsiCo in 2011.

Silviu is the Co-President of the Russian association “Efficient Consumer Response”   and a board member at “RusBrand” Russia. 

Physicist by profession, Silviu graduated a MBA at London Business School and the Advanced Management Program within Harvard Business School.

Married, with two children, Silviu is a passionate cyclist,  triathletes and marathoner.

Mavrodin
Radu

Radu Mavrodin started his career at Lafarge, where he had multiple functions as Strategy Director, E-business Partnership France Director, Management of Control Africa,  Concrete Director Romania. 

He met the HR world in 2005 when he joined the Michelin Group where he first activated as a HR Director for Romania and Balkan Area (Bucharest) and then as Competencies Project Group Responsible. 

Currently, Radu Mavrodin is HR VP Euromed – Africa Region, within the Renault Group.

Radu Mavrodin has graduated the Ecole Nationale d’Administration Paris – Strasbourg, The University of International Relations – National School of Politics and Administrative Studies of Bucharest and the  Mathematic University of Bucharest. 

van Wees
Lucas
Drs L.L.G.M. (Lucas) van Wees MBA MBT holds an B.Sc in Tourism & Leisure (Breda) and Masters in Social Sciences (Tilburg), Telecommunications (Delft)and Business (IMD, Lausanne.
 
He worked for Philips, Shell and KPN in HR, management and commercial jobs. Since 2001 he is the Vice President HR Commercial and Global for KLM which merged mid 2004 with Air France.
 
Van Wees was co-author or editor for four books and published various (international) articles a.o. for Personnel Journal, the International Journal of Career Management and the Journal of Management Development. 
 
His contribution to a European book, describing HR practices in 13 European countries, was published in late 2008 by Routledge, Taylor & Francis (ISBN 978-0-415-44761-4).
 
Amongst others, he is a member of the Board of the Dutch Association of Personnel Management (NVP) and, on behalf of the NVP, delegate for the European Association of Personnel Management (EAPM) in which 28 European HR associations take part. He was the also the chairman of the Jury of the first EAPM European HR Award, granted in 2009 in Amsterdam.
Cobb
Mei
Mei Cobb leads Volunteer & Employee Engagement at United Way Worldwide headquartered outside of Washington, DC.   United Way is a global network with a presence in 41 countries and has 1800 local organizations.  United Way advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. 
 
Prior to her work at United Way, Mei served as Senior Vice President for the Points of Light Foundation, founded in 1990 to promote the spirit of volunteering described by U.S. President George H.W. Bush.  Mei led all programming and was in charge of Infrastructure Development & Delivery Systems.  During her tenure with the Foundation, her responsibilities included the development of and partnership with the 350 local affiliates of the Volunteer Center National Network.  In addition, her portfolio included corporate volunteering, youth and family volunteering, national service, international and disaster volunteering.  
 
Mei is also an international consultant and trainer on volunteering.  She is a strong advocate for the leadership role volunteers play in sustaining change in communities throughout the world.  She has consulted, designed and conducted training in 25 countries on 6 continents.  She helped develop Pro Vobis, the national volunteer center in Romania and worked with the Emirates Foundation to develop Takatof in the United Arab Emirates.
Headworth
Andy
Andy Headworth is the founder of Sirona Consulting - a specialist consultancy that helps companies achieve their recruitment objectives, whether that be strategy, improving their process or integrating social media into their recruitment.
 
He has a wealth of experience across the industry initially as a recruiter and for the last eight years consulting with companies. He has successfully delivered projects and workshops across UK, Europe, Middle East, USA, Canada and APAC. 
 
Andy is a recognised social recruiting expert, recently named by The Huffington Post in 'Top 100 Most Social HR Leaders on Twitter' and '50 Most Popular Recruiting Influencers on Twitter' by ERE/LeadTail. He is the author of an award winning social recruiting blog, Sirona Says, and he is currently busy writing his second book, Social Media Recruitment, due for publishing in early 2015.

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