Master Class MAX BLUMBERG – A Fresh Perspective on People Analytics

Although People Analytics has become increasingly mainstream over the past three to four years, many Senior General Managers (SGMs) question how much business value it is really adding.

The fact of the matter is that while some People Analytics techniques like reporting and visualization are essential for meeting an organization’s statutory requirements and guiding operational workforce decisions (such as recruitment and attrition management), they are often less useful for helping SGMs with strategic and commercial decisions because of their focus on tactical non-strategic outcomes.

This Master Class offers a fresh perspective on People Analytics by starting with the strategic requirements of SGMs and sharing a model which cascades these to the HR, line and financial functions.

About the Master Class 

Specifically, this interactive workshop will use case studies to describe:

  • The process used by SGMs to allocate limited funds between competing investments such as human capital, robotics & automation;
  • Techniques for using People Analytics to highlight the value added by HR;
  • A model for linking people processes with strategic and business outcomes;
  • The design People Analytics projects which meet the needs of HR Professionals, Senior General Managers, and Line Managers.



13:30 – 14:00 Welcome coffee and registration

14:00 – 15:45

  • How Human Capital and People Analytics contribute to the delivery of corporate strategy and commercial outcomes;
  • Examining techniques for linking people processes to Key Performance Drivers;
  • Making decisions between competing investments in workforce versus automation.


15:45 – 16:15 Coffee Break

16:15 – 18:00

  • A motivating case study;
  • Designing People Analytics projects for all leaders;
  • Questions and discussion.


Logistic details

When? May 23rd, 2019

Where? Cluj-Napoca, Opera Plaza

How do you registe? Send an email to


Blumberg Partnership

Max Blumberg, Ph.D., bridges the worlds of business performance and analytics to improve strategy execution, design powerful people processes and increase sales force effectiveness.
Max has deep experience and success with virtually every aspect of business design, performance, diagnosis, and execution. He first worked as a management consultant at Accenture. He next launched and successfully sold a large technology component distribution company. In the following chapter of his career he was new business director for two technology companies including IBM SPSS, simultaneously earning his Ph.D. in psychology at Goldsmiths College, University of London. While in graduate school he also launched the Blumberg Partnership, a Top 50 analytics consultancy which delivers analytics and machine learning solutions to organisations like Nestle, Lloyds Register, Hilton Hotels & Resorts, GB Group plc, Angle Technology, the BBC, Rentokil Initial, Barclays Corporate, Brit Insurance, the MOD, the CIPD, and Friends Provident.
Max’ expertise is truly unique, ranging from being a CEO to advising CEOs. His practical grounding in strategy, finance, economics, computer science, mathematics and HR, enabled him to develop a full systems approach that can be applied to diagnose and solve complex challenges arising from the operating model, organizational structure, and job design. He has deployed the methodology and state-of-the-art tools to help global companies deliver winning sales strategies, market segmentation, go-to-market strategies, sales force designs, and people processes. His academic interests include the role of assets and capital in generating enterprise value, optimizing human capital, investment allocation, linkage analysis, the application of machine learning to workforce and b2b sales force problems, and cutting-edge analytical techniques.

In addition to his consultancy activity, Max Blumberg teaches at Leeds University Business School and is also a researcher at Goldsmiths, University of London.

Moreover, Max is a top notch people analytics podcast and conference host, and a psychology commentator for various media outlets. He contributes to Achievers Extraordinary (a charity empowering people to help themselves), is a personal fitness and Pilates teacher, and a keen musician, with one successful chart song from his youth.


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Participation fees for Max Blumberg's Master Class are: ​